This book sums up the specific methods of Chairman Mao's military thoughts and applies the key theorems to the practice of marketing and specifically with reference to Chinese small and medium enterprises. It can be regarded as a marketing strategy bible.

In the 20th century in China few leaders had the depth of understanding and success in communications with the common people as did Chairman Mao. His success in communicating with and organizing common people around a common vision amazed many and his theories formed the foundation of revolutionary practice in China.

What can Chinese entrepreneurs learn from Chairman Mao and what does the military have in common with the economy? Each has the same trajectory. Chairman Mao's ultimate revolutionary victory was based on the competence to fight against an opposing power via a strong army which was formed from the ground up. A small band of soldiers growing into a great swarming flood. A small enterprise faces the same challenges and only by becoming strong will it overcome them and eventually attain competitive advantage and be capable of facing off against domestic firms and then multinational corporations in the global marketplace. Chairman Mao's principle, "study of war in the war" will guide Chinese enterprises to a successful end. Domestic Chinese enterprises should build a marketing strategy adapted to China's national conditions and one which fits the mentality of the Chinese consumers rather than simply copying successful western theories. To truly strategize and execute advanced marketing theory, one cannot simply cut and paste. The Chinese entrepreneur must apply advanced theory, strategy and tactics into China's unique marketplace using local practice, local enterprises and local products and brands.

The underpinning of most successful strategies and principles developed over the last century of thought in China can be found to be influenced by Chairman Mao's Military Thoughts and the prototype of most Chinese-styled marketing theories can also be found therein as well. Therefore it is a must for Chinese small and medium enterprises to learn marketing from Chairman Mao.